Insights
Playbooks for selling to
people who are ready to buy.
Practical guides on buying signals, outreach and deliverability, from the team behind Intercept.
Strategy
Why signal-based outbound beats static lists
Lists tell you who might buy. Signals tell you who is asking right now. Here is why timing beats targeting for most teams.
•
6 min read
Playbook
How to read buying signals on Reddit without being creepy
Reddit is full of honest buying intent. A practical, respectful way to find it and reach out without crossing a line.
•
5 min read
Data
The four-step waterfall enrichment checklist
One data provider rarely covers everyone. A simple sequence for finding verified emails without paying for the same lookup twice.
•
7 min read
Deliverability
Protecting your sending domain: a practical guide
Warm-up, send limits, rotation and verification: the habits that keep your sender reputation clean as you scale outreach.
•
8 min read
Copywriting
Writing first lines that quote the prospect
The first line decides whether the rest gets read. How to reference what someone actually said without sounding robotic.
•
5 min read
Analytics
What to measure in your first 30 days of intent outreach
Skip vanity metrics. Four numbers that tell you whether signal-based outreach is working and where to improve it.
•
6 min read